Evolve Blog

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This web video was produced by Evolve Media as a New York & San Francisco Video Production for Lyft and we’re excited to share it with you. If you are interested in using the car service as a rider, download the Lyft App. If you’re low on cash you could join your community and apply to be a Lyft driver. If you didn’t already know, the Stache is used to set Lyft drivers apart from other cars, every Lyft driver adorns the grill of his/her car with the iconic Stache.  If you are interested in reading more about the qualifications for being a Lyft driver, head over to their site and apply.

Carstache 2.0

In the automotive facial hair industry, there are those who simply do, and those who dare to challenge the status quo. After tireless research and testing Lyft is proud to introduce the new standard for car mustaches: Carstache 2.0.
This Carstache features:
● A all new, revolutionary attachment system, which utilizes state­of­the­art quick­release
● Superfur, the most functional and durable fur ever invented
Meet Ethan, Lyft’s Senior Carstache Designer, and hear about Carstache 2.0, coming soon to the Lyft community.

If you were impressed with this New York & San Francisco Video Production and are looking for your own production, feel free to contact us here. You can also check out more of our work and see who else we’ve had the pleasure of working with.

Behind The Scenes with Lyft

With the growing success of Lyft, new experiences for the Stache are better when cherished and recorded for the years to come. We are proud to be their production company of choice. We like to make sure the client gets to be as hands on as possible. During our day on set, the team had a chance to create some of their own content and put together this beautiful BHS video, check it out. 

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Whole Foods Market Web Video Production

It’s lunchtime! You’re at your desk, you pick up the phone to order chinese food and then immediately feel guilty. It’s your fourth time this week eating out. Or maybe you don’t even eat at all, full steam ahead with minimal energy. Check out this web video production we did to find out what you’re eating for lunch.

Web video production san francisco for whole foods

This Whole Foods Market Web Video  was produced by Evolve Media for the Whole Foods employee healthy eating program called Full SpoonFull Spoon supports health and wellness in the workplace while encouraging employees to shop and eat healthier. Companies of any size can take part in the program and have a customized package put together for their staff. The program is based around four essential elements: education, incentive, interaction and metrics.  Full Spoon even has a mobile kitchen for employees to take part in interactive kitchen cooking classes, all you need is an open parking lot. This Whole Foods program helps to build practical and sustainable habits with hands-on and digital tools. Check out the Full Spoon Fed Blog for more info and tasty recipes. Hope you enjoyed our Whole Foods Market Web Video.

The Autographer for Behind The Scenes Footage

Curious as to what happens on a set like this one? We do a ton of web video commercials and have got the process down to a T. Check out our Whole Foods Market Web Video Production and Autographer Footage for BHS. How many people are involved? What kind of lights we use? What goes into a producing a web video production? We used the Autographer behind the scenes to show you what a day on set looks like. Literally hang out in Evolve’s pocket while we spend the day on set shooting for this piece

Autographer for Behind The Scenes for web video production
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The #GlobalPOV Project Viral Video

The #GlobalPOV Project Viral Video

The #GlobalPOV Project Viral Video for UC Berkeley

This eye-opening project has been ongoing for over a year and has recently been featured in Forbes, The Huffington Post and Upworthy.  The piece was produced for The #GlobalPOV Project at the Blum Center for Developing Economics at the University of California, Berkley.  It’s turned into a viral video while making it’s rounds via Facebook – and for good reason.  The video has been shared throughout social networks and has received recognition for the content and artful storytelling.  The viral video uses unique storytelling tools to combine critical social theory, improvised art and digital media to explore innovative ways of thinking about poverty, inequality and undertaking poverty action. It’s a great way to learn about these issues while also enjoying an entertaining viral video.

There are a total of eight episodes with number eight in post and an intro in the works. I asked Daniel Lafrentz, the director, about his relationship with the project and he said, “Now that I know so much about the inequality, I cant shut my eyes to it. I really believe in it. Working with such eye opening content was interesting and figuring out how to artfully represent it was just as exciting. ”

It was a challenge to figure out different ways to represent the ideas besides just drawings. In “Is Privilege Poverty” a game called Bagatelle was built to demonstrate global poverty. Fortune cookies were made to tell why some programs don’t work in “Who is Dependent on Welfare.” In “Are Slums the Global Urban Future” a magic eight ball was used to answer questions before being turned into a wrecking ball for inequality.

Check out the other six episodes below and stay tuned for #8!

1. Can We Shop To End Poverty

2. Who Profits From Poverty

3. Are Slums The Global Urban Future

4. Is Privilege Poverty?

5. Will Hope End Inequality?

6.Who Is Dependent on Welfare? 

seafood watch animated video

 

Animated Video for Monterey Bay Aquarium Seafood Watch

Our oceans are in trouble because of unsustainable fishing practices. Close to 85% of the world’s fisheries are being over fished. For almost 15 years, Seafood Watch has helped to sustain wild, diverse and healthy ocean ecosystems.  Seafood Watch has made it easier for us to make better choices while shopping for fish. It’s as easy as downloading an app. Watch this animated video we produced in San Francisco to get a better idea of how you can help maintain an abundance of ocean critters.

Animated Video

Animated Video

Video Marketing Stats

Video marketing stats are continuing to see explosive growth in 2014. Part of Google’s algorithm for search rankings is assessed by the amount of time a visitor spends on your page, which is why a video is key to your marketing success.

If you were interested enough to click and watch our video for Seafood Watch, you retained roughly 50% of the information Seafood Watch wanted you to have.  If you had skimmed through the text, you would have retained 10%. We’ve taken the guess work out of explaining their concept and have given you the basic understanding through our animated video.
                         

10 Must Know Stats for Video Marketing

1. 89 million people in the US are going to watch 1.2 billion online videos today.

2. Online video users are expected to double to 1.5 billion in 2016.

3. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.

4. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.

5. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

6. Mobile and tablet shoppers are 3x as likely to view a video as computer users.

7. Mobile video ads that include social media buttons drive 36% higher engagement.

8. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.

9. 92% of mobile video viewers share videos with others. 

10. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.

We just got back from a whirlwind trip to NYC.  We can’t tall you what we were filming for yet, but here is a sneak peak photo from us on the streets of Brooklyn NY.  We were filming on the new RED Scarlet cameras.Image

In all fairness, the role of a TV advert is to attempt to change the way viewers feel, think or act by capturing the audience’s undivided attention. Moreover, its purpose is to leave a mark in the viewer’s mind and not to be erased by the next TV ad that pops on the screen. Even though people watch TV on a daily basis and hence, see hundreds of adverts, the truth is that most don’t remember much about them.

However, every now and then, television is “blessed” with one commercial that is able to achieve its goals and even more so, it later on becomes part of the social landscape. Let’s find out how TV ads can break through the clutter to become a phenomenon.

  1.  It provides the solution to a common problem

In order to provide a solution to a problem in a manner that will appeal to your audience, first you need to understand the difference between a feature and a benefit. While the feature refers to something palpable, describing the characteristics of the product, the benefit is associated with the item’s value and the way it can improve the viewers’ lives. This is why it’s important to focus on the product’s benefits and use its features to support your claims.

  1. It prompts the audience to act

In spite of the fact that you caught and maintained the attention of the audience, you still have to determine them to take action as otherwise it will negatively reflect on your sales numbers. Irrespective of whether you provide them with your phone number, invite them to your store or direct them to your website, make sure to let your viewers know what they should do next.

  1. It is unique and original

If you want people to remember your company and your product, then you need to stay away from those old and boring clichés. Frankly, everyone is tired of the ads featuring the latest brand of automobiles driven at high speeds up a lush green hill or over the winding road. Differentiate yourself from your competition by stating what sets you apart from them and highlighting these aspects.

  1. It targets the right audience

Even though your goal is to get your advert exposure and to make it seen by as many viewers as possible, buying airtime during the busiest hours of the day is not always the best approach. In fact, all you’ll manage to achieve is spend a lot of your hard-earned cash. In turn, you’ll receive suboptimal sales. Consequentially, you should map your target audience and identify the best media source to reach viewers who are actually interested in what you have to offer.

  1. It produces an element of trust

As any marketing professional knows, any type of publicity – positive or negative – is still publicity. Once the people catch a glimpse of a product, they involuntarily want to take a closer look. If a person is exposed to a commercial regularly, then they will be able to recognize the product easier, while the manufacturer becomes more familiar to them. Both recognition and familiarity breed trust. Consequentially, it boosts sales too if you have managed the trust factor to perfection!

If you are regularly watching videos on YouTube, then chances are that by now you’ve come across at least ten clips with one million views or more. These films are viral videos and represent the Holy Grail of marketing, regardless of brand and line of business. Unfortunately, for most companies, simply uploading a clip on YouTube that they consider amazing doesn’t automatically imply that it will draw the public’s attention.  Let’s find out the crucial elements that come together to create a viral video.

  1. Come up with an amazing title

In order to convince viewers to share your video with their family and friends, you don’t only need to come up with an amazing title, but also to make it relevant to the content they are about to see. In order to achieve this goal, you need to browse YouTube and create a list of phrases – leaked video, exclusive, behind the scenes – included in the most watched videos. On a side note, it would be a good idea to optimize the thumbnails and description as well.

  1. Pair entertainment with your message

It is important to note that the ability of generating strong emotions is directly proportional with the video’s chances of becoming viral. Regardless of how much useful information you are offering your viewers, the truth is that nothing is going to happen until you draw their attention. Besides tweaking the title and thumbnails, it is equally important to determine a positive emotional response in your users. The best approach in this case implies making people laugh and only afterwards delivering your message. No matter how you look at it, a message is always best received when it’s presented in a humorous and playful manner.

  1. Keep it short

Since people nowadays are quite busy and can’t afford to waste time, you should make sure your clip doesn’t exceed two minutes tops. While you do want to transmit a message to your viewers, do not forget that most people are looking for something light and funny they want to share with their colleagues during a busy workday. In spite of the fact that ideally your video should not last more than two minutes, it is necessary to mention that the length usually varies from case to case (think big brand viral videos).

  1. Get the video on “most viewed” pages

Viewers can’t share a video they don’t know exists or can’t find. This is why it is highly recommended that you upload the clip on as many popular websites as possible. To put it simply, besides YouTube consider sharing your video on Facebook, Twitter, MySpace, forums, blogs and friends’ pages.

  1. Understand what drives people to share a video

More often than not, people choose to share a clip because they find the information valuable, its content has the potential to spark a discussion and because the video reflects their identity and/or the way they want to be perceived by others. In the event that you’re unsure about the success of your video, then think about whether you have any doubts about sharing it. If you do, then you probably didn’t do a good job putting it together.

It is said that you can’t escape the things you fear the most and marketing industry is living proof of that. In fact, it’s no secret to anyone that after being constantly bombarded with hundreds of commercials on a daily basis, the average American viewer has become an advert savvy.

A recent survey carried by the reputable InsightsOne has established that more than half the viewers watching TV regularly perceive the commercials the most offensive aired programs. Interestingly enough, people aren’t actually fed up with the advertisements themselves, but rather with the fact that the commercials they watch are not relevant to them, as individuals.

PRNewsFoto/InsightsOne

Credit: PRNewsFoto/InsightsOne

The immediate solution

Considering that viewers don’t mind hearing about new products and services and prefer knowing why and how those products will benefit them, correcting this issue doesn’t seem too difficult at first. To put it simply, marketing professionals can help ads rise up to the viewers’ reasonable expectations by:

  • Coming up with commercials that are able to resonate with various different groups.
  • Re-targeting the old adverts to different groups and measuring the impact.

But, there’s always a “but”…

In spite of the fact that nowadays marketers can address commercial skipping relatively quickly, it is important to note that the aforementioned solutions will not work if you got your main audience demos wrong from the start. What makes matters worse is that various reports indicate that the viewers’ demographics are changing rather rapidly, thanks to the advancements in the digital industry. Because most people in the US own a HDTV, it is only natural that they seek out information that is both culturally and digitally relevant to them.

Culturally: It’s time to rethink the program grid

The United States long-term demographic trends and particularly the fact that multicultural segments of the population will see a significant growth in the next decade is a well-known aspect for any respectable TV station. Therefore, if they want to keep the pace with their viewers’ preferences, the stations have to re-evaluate their current programs and make the necessary changes towards becoming appealing to a multicultural audience.

Granted, adapting and even changing your entire program grid so that it can span across a broad spectrum of audiences is not easy. However, it also not impossible either, especially if TV stations work with reputable video production houses and start building suitable promotions and ads at local level.

Digitally: Reaching out to viewers via the right media channel

Not surprising at all, the cinematic-like TV displays and the tablet/smartphone screens are the top two favorite media channels among American viewers. Innovative, versatile and keeping up with the latest media technologies, the modern HDTV is predicted to be a stable and dominant presence in the home of the average viewer, as long as they receive content that is up to the date with the tech (the 1.4 HDMI interface).

As far as the tablet and smartphone screens are concerned, experts claim they are trickier and are going to present more challenges, especially for TV stations that will need to figure out a new way to package their data so it can reach the desired audience.

In spite of the fact you can’t produce quality videos and films without high end equipment, the truth is that you don’t really need to have an astronomical budget in order to achieve this goal. However, the video production process is not exactly easy mainly because you will be faced with several problems on the set once you start shooting the video. While you can’t avoid all of these issues – think what will happen if the main actor gets sick for instance – most problems can be averted if you are farsighted. Let’s explore the most common problems that may arise and what you can do to fix them.

video production

  1. The video exceeds 1:30 minutes

As a rule of thumb, the longer the video, the less inclined the viewer wants to watch it. Frankly, you can’t blame them since most videos that exceed their designated time frame are filled with superfluous comments and irrelevant content. Fixing this implies creating a list of the facts that you want in your video and leave it to the production company to edit them properly.

  1. Mediocre cutaways

Although you’re trying to provide your viewers with as much info as necessary in a short period of time, abrupt leaps from text with music to graphics with a voice-over will ultimately result in a chaotic and difficult to follow video. Not to mention that there’s also the risk of slipping some unwanted sounds or pictures in your capture. This is why you should always tape several extra footages, so you have something efficient to patch up the aforementioned errors.

  1. Confusing storyline

The fact that you know all the ins and outs of your product doesn’t automatically mean your audience is familiar with them as well. Jumping from concept to concept or using acronyms nobody has heard of are surefire ways to determine viewers to skip your video. This is why the importance of coming up with a clear, concise and comprehensive storyline before entering the actual production phase cannot be stressed enough.

  1. Inappropriate lighting

In the event that you don’t have the appropriate amount of lighting on the set, then chances are that the computer will interpret different colors as similar during the post-production phase. The worst part is that this problem can’t really be addressed during the editing phase, even if you add more light to the picture. Luckily, this predicament can be resolved by attaching an extra light to the camera. However, keep in mind that this solution only applies to close-up shooting (up to 6 feet away from the lens).

  1. Wobbly imaging

While on the set the video you’re filming might look good, chances are the camera is not steady if you’re holding it in your hands. Even though for the untrained eye things look perfectly normal, the wobbly images will become noticeable when you will sit down to edit the video. Without denying that you can correct the unsteady imaging during the post-production phase, don’t forget that you’ll need a top of the line computer and a lot of patience. This is also why you should seriously consider investing in a tripod.

If you’re an insomniac who “enjoys” spending most of his night time watching infomercials, then you’ve probably seen it all. From vacuums that make hair cutting at home less messy to toilet paper that can extend your reach and the notorious Poop-Freeze that simplifies cleaning your beloved pet’s droppings, chances are that you are not easily impressed with the latest infomercial products that are guaranteed to simplify your life. Granted there are many strange products out there presented in the most ridiculous and inappropriate ways. Still, not all infomercials are about bad products and failures. Following is a list of the most appreciated ones:

  1. Snuggie, the wearable blanket

Chances are you’ve lived through one of those freezing nights during the cold season when the only thing you want to do is sit under your warm and cozy blanket in front of the TV. What do you do when you need to reach the remote? Simple, you purchase a wearable blanket that allows you to reach for the remote without having to make any compromises. With 26 million sales and counting, Snuggie is by far the most popular infomercial product sold by As Seen On TV in the past 5 years.

  1. PedEgg foot grater

Although we don’t recommended you watch the infomercial if you have a weak stomach, the truth is that the PedEgg foot grater is another popular product that has managed to sell 45 million items in a little over one year. The highlight of the eggs and what we think convinced most people into acquiring it could be the “no mess” part, as the dead skin is securely stored into a special container you can clean later.

  1. The Fridge Locker

If you work in an office with a shared brake room, then chances are you were already visited by your friendly sticky finger coworker at least once. Well, while you can come up with various arguments that this is just an honest mistake, how about you make sure it doesn’t happen again. Introducing the Fridge Locker, the ultimate food security system that will keep all your “food testing experts” from work at bay!

https://www.youtube.com/watch?v=LrU-TWUA9Hw

  1. Pillow Pets

Perhaps what we enjoy most about infomercial is their ability to make everything seem so remarkable. The best example here are the popular Pillow Pets, which as their name suggests are pillow and pets combined in a single product concept. Before you discard the idea as completely childish, keep in mind the over 20 million Pillow Pets have already been sold worldwide, all thanks to a short and innovative infomercial.

  1. Total Gym

In the event that you are trying to stay in shape or want to shed some pound, but don’t really want to leave the comfort of your home, then here is the perfect solution for you. Meet Total Gym , the ultimate workout system that is guaranteed to help you achieve your goal without having to go through the hassle of visiting your local gym. Maybe we can blame it on Chuck Norris, but so far this infomercial has managed to bring over $1 billion into its developer’s pockets.