New York & San Francisco Web & Viral Comedy Video Production
Not a day goes by without a contact in your Facebook, a co-worker or a friend showing you a video that practically circled up the internet. They make us laugh, we feel the need to pass them onto others so we can share some more laughs and they always get tens of thousands of hits. We are talking about viral videos and especially the ones that make us giggle.
We at Evolve Media believe viral videos that are genuinely funny and original have a lot of potential in the corporate marketing niche. In fact, a viral video in which you present a new product and its eccentric uses or where you teach your customers about a newly launched service constitutes an excellent idea to freshen up the brand and company image. Let’s review the basics of how viral funny videos come to life here at our company.
Why would anyone watch this video?
While many of our customers would prefer a funny video for their marketing campaigns, it is necessary to mention that this tactic is not always a good idea for all companies and brands. Sometimes, uploading an unsuitable, even though hilarious, video can do more harm than good for your brand. However, if you are confident that the video is worth doing and you are well informed about what makes your audience tick, then you should do it.
Would I share it with my friends and colleagues?
In all fairness, humor has many levels and many facets. While some people get a good laugh from watching a video of a man falling off his bike, others do prefer jokes with explicit content. In general, we recommend our clients not to share videos that involve subversive content or clips that can be considered racist by some audiences. In short, if you can’t answer “yes” to the question “Would you share it?” then perhaps you should reconsider.
Originality is the word of the day
Evolve Media believes that things are quite clear in this case: if you don’t come up with an original idea, even if it’s a parody after a famous viral clip (Gangnam Style, anyone?) then you don’t have the cornerstone for a viral video.