New York & San Francisco Visual Effects Production
Impress with visual effects. Choose Evolve Media for your visual effects needs and take advantage of our years of visual effects experience.
Are you curious about the process that we at Evolve Media utilize in creating the special visual effects? In our view, special effects are an integral part in every category of production, starting with the Hollywood blockbusters and ending with the commercials for the latest car model released by your company. However, visual effects production is a complex procedure and requires the collaboration of several departments on our payroll. Let’s take a tour of the main steps involved!
- We start out with the “clean slate”, more exactly the script for the idea that you want to transform into a video – the pre-production phase – time during which the location of the shooting, the installation of the filming equipment, the creation of the models that will be utilized and basically all the preparation details are finalized.
- The filming of the video commences, based on the specifications you provide us, the reference photography, LIDAR set scans, testing and pre-visualization, with or without the integration of the models; this is the production phase.
- We now enter the post-production phase and the first order of business is to perform a high resolution scanning (typically 2K) of all frames that will necessitate editing or the introduction of video effects.
- The scanned frames are now undergoing a grading process with the purpose of modifying and improving the exposure as well as the coloratura for each of them.
- In come the engineers responsible for “rigging”, the step that implies creating realistic simulations of the motions and physically accurate interactions between the elements that will be part of the video effects; mainly, it means we are taking what we learned in the pre-production phase and adapting it to the filmed scenes.
- The camera tracking is the next phase, once the rigged elements have been completed; it mainly implies performing measurements and adjustments of the lens in order to obtain a perfect match between the frames that have been captured by the original cameras and the current filming of the rigged elements.
- Our animators take over and attempt to utilize mid-range resolutions of the films containing the rigged elements and “blow new life” into them; mid-range resolutions in this phase are necessary because the result of our work is only a rough idea that will be presented to the client for critique.
- The next task for this department consists of animating the effects that include particle, fluid and rigid components.
- Once the framework and all of its moving parts behaves naturally and realistically, it is time to add the texture layers; depending on the type of the project, the resolution of these “skins” can easily reach 8K pixels.
- We apply lighting and shaders to give the completed skin and the environment a touchup for extra realism.
- It’s now time to dip in our library of extra effects – think lightning, blood splashing, etc. – in order to add the final elements.
- Lastly, we perform the compositing, which to put it simply constitutes the step of combining all the visual elements we introduced in the post-production stage with the scans of the film’s frames.