Viral Video for The #GlobalPOV Project for UC Berkeley
The #GlobalPOV Project Viral Video for UC Berkeley
This eye-opening project has been ongoing for over a year and has recently been featured in Forbes, The Huffington Post and Upworthy. The piece was produced for The #GlobalPOV Project at the Blum Center for Developing Economics at the University of California, Berkley. It’s turned into a viral video while making it’s rounds via Facebook – and for good reason. The video has been shared throughout social networks and has received recognition for the content and artful storytelling. The viral video uses unique storytelling tools to combine critical social theory, improvised art and digital media to explore innovative ways of thinking about poverty, inequality and undertaking poverty action. It’s a great way to learn about these issues while also enjoying an entertaining viral video.
There are a total of eight episodes with number eight in post and an intro in the works. I asked Daniel Lafrentz, the director, about his relationship with the project and he said, “Now that I know so much about the inequality, I cant shut my eyes to it. I really believe in it. Working with such eye opening content was interesting and figuring out how to artfully represent it was just as exciting. ”
It was a challenge to figure out different ways to represent the ideas besides just drawings. In “Is Privilege Poverty” a game called Bagatelle was built to demonstrate global poverty. Fortune cookies were made to tell why some programs don’t work in “Who is Dependent on Welfare.” In “Are Slums the Global Urban Future” a magic eight ball was used to answer questions before being turned into a wrecking ball for inequality.