Animated Video for Monterey Bay Aquarium Seafood Watch
Our oceans are in trouble because of unsustainable fishing practices. Close to 85% of the world’s fisheries are being over fished. For almost 15 years, Seafood Watch has helped to sustain wild, diverse and healthy ocean ecosystems. Seafood Watch has made it easier for us to make better choices while shopping for fish. It’s as easy as downloading an app. Watch this animated video we produced in San Francisco to get a better idea of how you can help maintain an abundance of ocean critters.
Video Marketing Stats
Video marketing stats are continuing to see explosive growth in 2014. Part of Google’s algorithm for search rankings is assessed by the amount of time a visitor spends on your page, which is why a video is key to your marketing success.
If you were interested enough to click and watch our video for Seafood Watch, you retained roughly 50% of the information Seafood Watch wanted you to have. If you had skimmed through the text, you would have retained 10%. We’ve taken the guess work out of explaining their concept and have given you the basic understanding through our animated video.
10 Must Know Stats for Video Marketing
1. 89 million people in the US are going to watch 1.2 billion online videos today.
2. Online video users are expected to double to 1.5 billion in 2016.
3. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.
4. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.
5. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
6. Mobile and tablet shoppers are 3x as likely to view a video as computer users.
7. Mobile video ads that include social media buttons drive 36% higher engagement.
8. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
9. 92% of mobile video viewers share videos with others.
10. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.
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If you are regularly watching videos on YouTube, then chances are that by now you’ve come across at least ten clips with one million views or more. These films are viral videos and represent the Holy Grail of marketing, regardless of brand and line of business. Unfortunately, for most companies, simply uploading a clip on YouTube that they consider amazing doesn’t automatically imply that it will draw the public’s attention. Let’s find out the crucial elements that come together to create a viral video.
- Come up with an amazing title
In order to convince viewers to share your video with their family and friends, you don’t only need to come up with an amazing title, but also to make it relevant to the content they are about to see. In order to achieve this goal, you need to browse YouTube and create a list of phrases – leaked video, exclusive, behind the scenes – included in the most watched videos. On a side note, it would be a good idea to optimize the thumbnails and description as well.
- Pair entertainment with your message
It is important to note that the ability of generating strong emotions is directly proportional with the video’s chances of becoming viral. Regardless of how much useful information you are offering your viewers, the truth is that nothing is going to happen until you draw their attention. Besides tweaking the title and thumbnails, it is equally important to determine a positive emotional response in your users. The best approach in this case implies making people laugh and only afterwards delivering your message. No matter how you look at it, a message is always best received when it’s presented in a humorous and playful manner.
- Keep it short
Since people nowadays are quite busy and can’t afford to waste time, you should make sure your clip doesn’t exceed two minutes tops. While you do want to transmit a message to your viewers, do not forget that most people are looking for something light and funny they want to share with their colleagues during a busy workday. In spite of the fact that ideally your video should not last more than two minutes, it is necessary to mention that the length usually varies from case to case (think big brand viral videos).
- Get the video on “most viewed” pages
Viewers can’t share a video they don’t know exists or can’t find. This is why it is highly recommended that you upload the clip on as many popular websites as possible. To put it simply, besides YouTube consider sharing your video on Facebook, Twitter, MySpace, forums, blogs and friends’ pages.
- Understand what drives people to share a video
More often than not, people choose to share a clip because they find the information valuable, its content has the potential to spark a discussion and because the video reflects their identity and/or the way they want to be perceived by others. In the event that you’re unsure about the success of your video, then think about whether you have any doubts about sharing it. If you do, then you probably didn’t do a good job putting it together.
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WestJet has produced two April Fools / Viral Videos over the past couple of years. What makes these videos effective is that they use their own location and products in order to sell the joke. We actually get to see the inside of the airport and airplane and it helps to lead the viewer to believe that it should be taken seriously. Also, the videos do not introduce the absurdity of their concept until later in the videos, so the reveal becomes much more entertaining.
As a company looking to produce a viral video at a reasonable cost, the first question you should ask yourself is “How can I use my product or business to help sell the viral video?”
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