All posts tagged video production

seafood watch animated video

 

Animated Video for Monterey Bay Aquarium Seafood Watch

Our oceans are in trouble because of unsustainable fishing practices. Close to 85% of the world’s fisheries are being over fished. For almost 15 years, Seafood Watch has helped to sustain wild, diverse and healthy ocean ecosystems.  Seafood Watch has made it easier for us to make better choices while shopping for fish. It’s as easy as downloading an app. Watch this animated video we produced in San Francisco to get a better idea of how you can help maintain an abundance of ocean critters.

Animated Video

Animated Video

Video Marketing Stats

Video marketing stats are continuing to see explosive growth in 2014. Part of Google’s algorithm for search rankings is assessed by the amount of time a visitor spends on your page, which is why a video is key to your marketing success.

If you were interested enough to click and watch our video for Seafood Watch, you retained roughly 50% of the information Seafood Watch wanted you to have.  If you had skimmed through the text, you would have retained 10%. We’ve taken the guess work out of explaining their concept and have given you the basic understanding through our animated video.
                         

10 Must Know Stats for Video Marketing

1. 89 million people in the US are going to watch 1.2 billion online videos today.

2. Online video users are expected to double to 1.5 billion in 2016.

3. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.

4. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.

5. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

6. Mobile and tablet shoppers are 3x as likely to view a video as computer users.

7. Mobile video ads that include social media buttons drive 36% higher engagement.

8. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.

9. 92% of mobile video viewers share videos with others. 

10. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.

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In spite of the fact you can’t produce quality videos and films without high end equipment, the truth is that you don’t really need to have an astronomical budget in order to achieve this goal. However, the video production process is not exactly easy mainly because you will be faced with several problems on the set once you start shooting the video. While you can’t avoid all of these issues – think what will happen if the main actor gets sick for instance – most problems can be averted if you are farsighted. Let’s explore the most common problems that may arise and what you can do to fix them.

video production

  1. The video exceeds 1:30 minutes

As a rule of thumb, the longer the video, the less inclined the viewer wants to watch it. Frankly, you can’t blame them since most videos that exceed their designated time frame are filled with superfluous comments and irrelevant content. Fixing this implies creating a list of the facts that you want in your video and leave it to the production company to edit them properly.

  1. Mediocre cutaways

Although you’re trying to provide your viewers with as much info as necessary in a short period of time, abrupt leaps from text with music to graphics with a voice-over will ultimately result in a chaotic and difficult to follow video. Not to mention that there’s also the risk of slipping some unwanted sounds or pictures in your capture. This is why you should always tape several extra footages, so you have something efficient to patch up the aforementioned errors.

  1. Confusing storyline

The fact that you know all the ins and outs of your product doesn’t automatically mean your audience is familiar with them as well. Jumping from concept to concept or using acronyms nobody has heard of are surefire ways to determine viewers to skip your video. This is why the importance of coming up with a clear, concise and comprehensive storyline before entering the actual production phase cannot be stressed enough.

  1. Inappropriate lighting

In the event that you don’t have the appropriate amount of lighting on the set, then chances are that the computer will interpret different colors as similar during the post-production phase. The worst part is that this problem can’t really be addressed during the editing phase, even if you add more light to the picture. Luckily, this predicament can be resolved by attaching an extra light to the camera. However, keep in mind that this solution only applies to close-up shooting (up to 6 feet away from the lens).

  1. Wobbly imaging

While on the set the video you’re filming might look good, chances are the camera is not steady if you’re holding it in your hands. Even though for the untrained eye things look perfectly normal, the wobbly images will become noticeable when you will sit down to edit the video. Without denying that you can correct the unsteady imaging during the post-production phase, don’t forget that you’ll need a top of the line computer and a lot of patience. This is also why you should seriously consider investing in a tripod.

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Evolve Media just finished filming in Brooklyn, NY and San Francisco, CA for the newly released PayPal Here product. We also edited together their Global video by adding footage filmed in Canada, Australia, and Hong Kong.

The New York and San Francisco videos were filmed on the new RED Scarlet cameras.

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This is our most recent TV spot. It was shot on a green screen out doors. It contains some pretty heavy visual effects. You can see the behind the scenes photos on our Flickr page as well.

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