Evolve Media understands the American consumer. From scripting to production to media planning, Evolve Media will help you produce and launch your successful infomercial.
Infomercials are an integral part of any strong marketing campaign, thanks to their ability of persuading interested viewers with quality data. The concept was originally introduced back in the late 40s and since then these programs alone were able to sell billions of products. In fact, statistics indicate that over $150 billion worth of items have been successfully promoted by infomercial campaigns.
Our team of specialists is qualified to complete the project top to bottom, from writing the script of the infomercial to the filming and post production stage, including the purchase of media space. Let’s find out a bit more about this form of advertisement.
What is an infomercial?
Infomercial, as you may have already guessed, is a compound word, bringing you the marriage of information and commercial in a single concept. The main difference from the standard commercials stems from the duration and the form in which the company’s products are presented. To put it simply, while a 10 second commercial will attempt to emphasize on the highlights of the product or service that it aims to sell, infomercials generally adhere to the standards of a regular television series that debates the product or service in question; a talk-show if you will.
How do infomercials achieve that goal?
Essentially, an infomercial does not present the product so bluntly, but rather integrates its uses and benefits in a compelling storyline. Furthermore, in most cases the infomercial solicits the direct response of the viewers by repeatedly utilizing for instance a unique and compelling catchphrase. Alternatively, a respected authority of the product’s niche can be requested to make an appearance in the video and state his opinion. At Evolve Media, we have numerous tricks up our sleeve that could help you boost the sales of your inventory, increase brand awareness, promote your corporate message, so on and so forth.
What is the role of the infomercial video?
An infomercial can be a standalone promotional tool or the component in a more comprehensive marketing package. The primary goal of this category of television programs is to trigger a positive response from the viewers and associate your brand’s image with quality products endorsed by reputable authorities, as well as to determine your audience to perceive your company as professional, thorough and 100% truthful.
Why choose Evolve Media to produce your infomercial?
Well, opting for us means that you will get a well thought-out and dynamic film, packed with valuable information that presents your product or service as excellent, legitimate and perfectly designed. Secondly, as previously mentioned, we have the personnel, equipment and expertise to handle all parts of the process, which means that you only need to tell us what you want to sell and we can guarantee you’ll have to order a new stock of it in no time at all. And last but not least, our experts believe that the client should have the last word, so your personal input on the project is highly appreciatd by our team!