Can you think of a better way to build a trust-based relationship with your customers other than with a corporate testimonial video? Call Evolve Media today to see how you can turn your happy customer into a video testimonial that sells for you.
In fact, Evolve Media strongly considers that video testimonials do not only provide unique opportunities for a company to create a strong bond with their current partners and gain the trust of its prospective clientele, but believe us when we tell you that your sales department is going to be extremely satisfied.
But, isn’t this bragging?
Obviously, no customer will be interested in seeing a video of you going on and on about the quality of your products, services and the friendliest customer support offerings. Frankly, unless you put in an effort to keep a professional, subdued tone in such a video, chances are nobody will have the patience to watch it for more than 10 seconds.
However, did you know that you happy customers are not governed by these unwritten marketing rules? Video testimonials often come with that fresh and exciting high praise, all companies want but can’t just lavish it on themselves.
How will your current customers feel about it?
True enough, companies shouldn’t be too pushy and engage in aggressive marketing campaigns, since even the most loyal clients could get offended by the spam. However, the video testimonials we create here at Evolve Media are far from it. Think of it this way: while you do a great job and the vast majority of your clients are satisfied and will recommend you, how often does this type of occasion actually occur?
We at Evolve Media understand the fine lines companies should never cross. You can count on our qualified team to help you select the most suitable and thorough tested interview techniques according to your line of work and the message you want your loyal audience to know. Moreover, since this is essentially an interview with one of your customers, we strongly believe in keeping that realism of the situation by utilizing only light production equipment.
Are video testimonials credible for new visitors?
The business world is an unbelievably large and highly competitive place where only the strong survive. The reason why we present things so dramatically and why you have a direct interest in the topic stems from the fact that people in general are very bored and, since they have so many options, a short attention span.
Nowadays, people are tired of watching videos featuring the sharp-dressed marketing representative who blabbers on and on about the advantages of product X. Not to mention that most of them don’t even bother opening a link from what they perceive as the anonymous corporate stereotype.
People today want to see others just like them and want to convince themselves that the talker’s reactions is genuine enthusiasm and satisfaction. In the light of these facts, it is safe to state that nothing actually boosts sales like an authentic video testimonial. If you are curious about our expertise in video testimonials production, then we invite you to check out the clips Evolve Media designed for our mega clients – PayPal, Santa Clara University and Walmart.