All posts in Viral Video

Taking the time to hire a professional, high-quality voice over actor bumps your video’s production value up a few notches while also keeping the integrity of your script. The VO artist carries the tone and brings emotion to your story.

Here is a step by step guideline on how to search for your voice over artist.

What you’ll need to know before you start your search:

1. Lock in your script.

2. Do a word count of your script.

3. Pick a short paragraph for the prospective artists to read.

4. Figure out where will your video air.

5. Set your rate.

6.  What kind of audio file will you need?

 

It’s important to know all of the answers to these questions before you reach out to any voice over artist.  These are all questions he or she will ask and if you’re prepared the artist will trust you know what you’re doing and be happy to work with you.

Then, access www.voices.com. Once you are signed up for voices.com:

1. Use the advanced search option to search a specific tone and category.

2. Reach out to 2-4 artists that match your criteria, you can Google search their name and reach them directly or you can rely on the voices.com team to take care of it for you. 

3. Set your rate, deadline and number of reads you expect for that rate. 

4. Schedule a phone call with the artist to do their first recording with you on the phone. This way you can give any direction necessary. 

 

Once you’re signed up for voices.com you can choose to use their integrated payment system or you can reach out to the artist directly.  Whichever you decide to do is up to you, but the latter provides you with direct communication which can be very helpful if you have a tight deadline.

If you have a budget you need to work within, then directly reaching out to the artist is the best way to make sure you are within your range. If you create a job posting within voices.com you will be given each artist’s bid without any negotiations. Choosing 2-4 artists that match your criteria is the best way to get what you need. Availability can be an issue as well as a budget constraint.

Once you’ve locked in your artist you are ready to get recording. If the script is relatively long, be sure to break the read up into scenes so you have more control over the tone and speed of the read. If you know what you want your VO to sound like, the rest should be a piece of cake.

Standard Non-Union Industry Rates:

NON BROADCAST PRODUCTIONS

Business and Corporate

00 to 05 minutes – $100-250

06 to 15 minutes – $250-500

16 to 30 minutes- $500-750

31 to 45 minutes- $750-1000

45 to 60 min. – $1000-1250

60 to 75 min. – $1250-1500

75 to 90 min. – $1500-1750

90 to 120 min. – $1750-2000

120+ min. – Request A Quote

 

Telephone System Recordings

00 to 05 minutes – $100-250

06 to 15 minutes – $250-500

16 to 30 minutes – $500-750

31 to 45 minutes – $750-1000

45 to 60 min. – $1000-1250

60 to 75 min. – $1250-1500

75 to 90 min. – $1500-1750

90 to 120 min. – $1750-2000

120+ min. – Request A Quote

 

Internet Audio

00 to 05 minutes – $100-250

06 to 15 minutes – $250-500

16 to 30 minutes – $500-750

31 to 45 minutes – $750-1000

45 to 60 min. – $1000-1250

60 to 75 min. – $1250-1500

75 to 90 min. – $1500-1750

90 to 120 min. – $1750-2000

120+ min. – Request A Quote

BROADCAST PRODUCTIONS

 Radio Commercials

Radio Commercial : Local:15, :30 or :60 – $200

Radio Commercial : Regional:15, :30 or :60 – $300

Radio Commercial : National Network:15, :30 or :60 -$1000

Radio Station Promotion / Station Imaging / Tags:05, :15 or :30 – $200

Public Service Announcement on Radio:15, :30 or :60 -$200

Television Commercials

Television Commercial : Local:15, :30 or :60 – $300

Television Commercial : Regional:15, :30 or :60 – $500

Television Commercial : National Network:15, :30 or :60 – $2000

Television Station Promotion / Station Imaging / Tags

LONG FORM NARRATION

Audiobooks

Fiction and Non-Fiction Audiobook Recordings

Price per finished hour: $250-$500

Have more than 1 book?Request Quote

Educational Videos and Training Videos

Non-Broadcast Educational Recordings

1 Hour recording session – 250-500

Each additional hour – 100

60 + minutes (finished audio)Request Quote

 Narration for Documentaries

00 to 05 minutes – $100-250

06 to 15 minutes – $250-500

16 to 30 minutes – $500-750

31 to 45 minutes – $750-1000

45 to 60 min. – $1000-1250

60 to 75 min. – $1250-1500

75 to 90 min. – $1500-1750

90 to 120 min. – $1750-2000

120+ min. – Request A Quote

Video Games

Console Games, iPhone Games, iPad Games, Android Games

00 to 05 minutes – $100-250

06 to 15 minutes – $250-500

16 to 30 minutes – $500-750

31 to 45 minutes – $750-1000

45 to 60 min. – $1000-1250

60 to 75 min. – $1250-1500

75 to 90 min. – $1500-1750

90 to 120 min. – $1750-2000

120+ min. – Request A Quote

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Screen Shot 2014-07-18 at 12.23.46 PM

Whole Foods Market Web Video Production

It’s lunchtime! You’re at your desk, you pick up the phone to order chinese food and then immediately feel guilty. It’s your fourth time this week eating out. Or maybe you don’t even eat at all, full steam ahead with minimal energy. Check out this web video production we did to find out what you’re eating for lunch.

Web video production san francisco for whole foods

This Whole Foods Market Web Video  was produced by Evolve Media for the Whole Foods employee healthy eating program called Full SpoonFull Spoon supports health and wellness in the workplace while encouraging employees to shop and eat healthier. Companies of any size can take part in the program and have a customized package put together for their staff. The program is based around four essential elements: education, incentive, interaction and metrics.  Full Spoon even has a mobile kitchen for employees to take part in interactive kitchen cooking classes, all you need is an open parking lot. This Whole Foods program helps to build practical and sustainable habits with hands-on and digital tools. Check out the Full Spoon Fed Blog for more info and tasty recipes. Hope you enjoyed our Whole Foods Market Web Video.

The Autographer for Behind The Scenes Footage

Curious as to what happens on a set like this one? We do a ton of web video commercials and have got the process down to a T. Check out our Whole Foods Market Web Video Production and Autographer Footage for BHS. How many people are involved? What kind of lights we use? What goes into a producing a web video production? We used the Autographer behind the scenes to show you what a day on set looks like. Literally hang out in Evolve’s pocket while we spend the day on set shooting for this piece

Autographer for Behind The Scenes for web video production

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seafood watch animated video

 

Animated Video for Monterey Bay Aquarium Seafood Watch

Our oceans are in trouble because of unsustainable fishing practices. Close to 85% of the world’s fisheries are being over fished. For almost 15 years, Seafood Watch has helped to sustain wild, diverse and healthy ocean ecosystems.  Seafood Watch has made it easier for us to make better choices while shopping for fish. It’s as easy as downloading an app. Watch this animated video we produced in San Francisco to get a better idea of how you can help maintain an abundance of ocean critters.

Animated Video

Animated Video

Video Marketing Stats

Video marketing stats are continuing to see explosive growth in 2014. Part of Google’s algorithm for search rankings is assessed by the amount of time a visitor spends on your page, which is why a video is key to your marketing success.

If you were interested enough to click and watch our video for Seafood Watch, you retained roughly 50% of the information Seafood Watch wanted you to have.  If you had skimmed through the text, you would have retained 10%. We’ve taken the guess work out of explaining their concept and have given you the basic understanding through our animated video.
                         

10 Must Know Stats for Video Marketing

1. 89 million people in the US are going to watch 1.2 billion online videos today.

2. Online video users are expected to double to 1.5 billion in 2016.

3. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.

4. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.

5. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

6. Mobile and tablet shoppers are 3x as likely to view a video as computer users.

7. Mobile video ads that include social media buttons drive 36% higher engagement.

8. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.

9. 92% of mobile video viewers share videos with others. 

10. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.

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If you are regularly watching videos on YouTube, then chances are that by now you’ve come across at least ten clips with one million views or more. These films are viral videos and represent the Holy Grail of marketing, regardless of brand and line of business. Unfortunately, for most companies, simply uploading a clip on YouTube that they consider amazing doesn’t automatically imply that it will draw the public’s attention.  Let’s find out the crucial elements that come together to create a viral video.

  1. Come up with an amazing title

In order to convince viewers to share your video with their family and friends, you don’t only need to come up with an amazing title, but also to make it relevant to the content they are about to see. In order to achieve this goal, you need to browse YouTube and create a list of phrases – leaked video, exclusive, behind the scenes – included in the most watched videos. On a side note, it would be a good idea to optimize the thumbnails and description as well.

  1. Pair entertainment with your message

It is important to note that the ability of generating strong emotions is directly proportional with the video’s chances of becoming viral. Regardless of how much useful information you are offering your viewers, the truth is that nothing is going to happen until you draw their attention. Besides tweaking the title and thumbnails, it is equally important to determine a positive emotional response in your users. The best approach in this case implies making people laugh and only afterwards delivering your message. No matter how you look at it, a message is always best received when it’s presented in a humorous and playful manner.

  1. Keep it short

Since people nowadays are quite busy and can’t afford to waste time, you should make sure your clip doesn’t exceed two minutes tops. While you do want to transmit a message to your viewers, do not forget that most people are looking for something light and funny they want to share with their colleagues during a busy workday. In spite of the fact that ideally your video should not last more than two minutes, it is necessary to mention that the length usually varies from case to case (think big brand viral videos).

  1. Get the video on “most viewed” pages

Viewers can’t share a video they don’t know exists or can’t find. This is why it is highly recommended that you upload the clip on as many popular websites as possible. To put it simply, besides YouTube consider sharing your video on Facebook, Twitter, MySpace, forums, blogs and friends’ pages.

  1. Understand what drives people to share a video

More often than not, people choose to share a clip because they find the information valuable, its content has the potential to spark a discussion and because the video reflects their identity and/or the way they want to be perceived by others. In the event that you’re unsure about the success of your video, then think about whether you have any doubts about sharing it. If you do, then you probably didn’t do a good job putting it together.

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If you sit in marketing meetings at Any Company, USA these days, chances are you have heard the term “viral videos” being batted around by erstwhile colleagues as if it is the new “synergize”.  But if you have spent any time watching the most popular viral videos on the interwebs, you might also be wondering what relevance “Gangnam Style” or a talking cat could possibly have in your company’s marketing strategy. Don’t write them off too soon. Successful web–video advertising, blending both the elements of viral video and your marketing message, can be an excellent way to attract people to your product.
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But first, what exactly is a viral video?

We’re so glad you asked. The viral phenomenon – the concept of something other than a biological virus being viral – came into vogue just after the internet became widely popular in the mid-to-late 1990s, and this has become a common way to describe how thoughts, information and trends move into and through a human population. The short answer to your question is: a video that becomes popular through the process of internet sharing, typically through video sharing websites, social media and email. (Thank you, Wikipedia – read more here).

Many viral videos were not created specifically to entertain millions of people, but because of their peculiar blend of comedy (intentional or otherwise), topical or popular subject matter and sheer luck, they became part of the social lexicon. For example, it is easy to assume that the Numa Numa guy had no idea his webcam would lead him to global fame. But plenty of videos are created by amateurs and specialists alike with the clear intention of becoming viral. Want some examples? You have probably not only seen this poor guy on YouTube, but seen him starring in an eSurance commercial. The writer and filmmaker might be an amateur, but he produced an engaging and hilarious video that has garnered tens of millions of views and thousands of imitators. And if you have not watched the viral video Corning Glass released recently, you should – everyone else has!

Those are great. But what are the key elements of a successful viral video?

Anything that strikes a chord with enough people willing to pass it along to others has the potential to go viral – that’s the easy answer. Can it be distilled into a 100% successful formula? Yes, and no. The most popular viral videos have common characteristics that are hard to ignore…

  • ONE – An easy emotional connection. Provoking a common emotional response plays a central role in any successful mass media product. Hit songs, popular films, memorable commercials, great books: they all provoke an emotional reaction and tie to the consumer. Viral videos are no different. Whether you are shocked, tickled, amazed , touched or frightened, if it gets your heart racing you are more likely to share it with your friends. The most common play for emotion in popular viral videos is by using humor. We recommend that above all else.
  • TWO – A pop culture connection. Ask yourself, what’s big with the kids these days? Maybe it is as esoteric as a My Little Pony revival or as common as a certain Barbadian singer – if you’re not sure, there is always Star Wars.
  • THREE – Piggybacking on an already-established cultural phenomenon is a tried and true way to connect with an audience in everything from stand-up comedy to political speeches and certainly advertising is no exception. Involving real star power, social memes, popular music, current jokes or skewering any of the above with a well-placed parody are great ways to contribute to making your video a viral hit.
  • FOUR – Repeatable stunts. Harlem Shake, anyone? Mentos and Diet Coke? Give viewers something funny or interesting they want to try and film themselves doing, and you have a hit on your hands.
  • FIVE – Simplicity. Keep your ideas succinct and simple so everyone gets it quickly and everyone can understand it. One of the the most popular videos of all time is only six seconds long!

https://www.youtube.com/watch?v=a1Y73sPHKx

  • SIX – Plagiarism. Copying, one-upping or perfecting established popular videos is an easy way to capitalize on current memes if you prefer not to go out on a limb with your own stunt. This can also be achieved with “response” videos: taping a reaction or criticism of popular videos and linking it to them can get you on the bandwagon. It’s one way to go, although at Evolve Media, we prefer creativity.
  • Great Music!

  • TEN …and Justin Bieber, for some reason. (Evolve Media does not recommend this approach)

How can I make a viral video for my product?

Great question. Anyone in marketing knows that communicating a message that accurately and succinctly describes your business to viewers that are at most only casually interested can be tough.  Companies that sell complex services or complicated products have a greater challenge utilizing a 30-second TV spot – it is easier to express the advantages of soap, for example, than an enterprise software for hotels.  Moreover, it may be effective marketing to have a talking plush toy molest your date on the couch if you are a dating website; but less so to have the same toy attack a group of concerned IT folk over their failing software integration project. A true corporate-sponsored viral video does not necessarily seek to express the company brand, but rather ties the brand to something people actually want to watch. Here are some tips for producing successfully viral product videos:

  1. Go nuts! A viral video can be anything you want it to be. Anything. So don’t waste your time and money filming a live action version of your sales collateral. With rare exceptions (see Corning Glass again), this will result in an uninteresting video. To truly embrace the viral video culture, you need to loosen that tie. Embed your product or message in an unrelated and self-referential world that is designed purely for entertainment.
  2. Amplify accessibility. Uploading your video to every video site under the sun, sharing it with all possible friends and constituents on every social media platform, making it easy to download and view with all players, making it mobile-friendly and emailing it to your Mom are all important. For corporate videos and sponsorships, these are table stakes. If you are investing money in your video and want it to be a hit, it pays to promote it. Don’t just make it easy to find, make it hard to avoid and people will see your message.
  3. Hire an expert. At Evolve Media, we specialize in highly creative videos. We thrive on comedy. We love great music. We are immersed in the world of filmmaking, art, culture and entertainment. This is what we do. Bring us your ideas and let’s have some fun. We can make it happen. Want proof? We were approached by the creator of Comedy Central’s “Workaholics” (http://www.imdb.com/title/tt1610527)  and a producer at Goodby Silverstein & Partners.  They wanted Evolve Media to help concept, write, and produce a viral video series for a new App they developed called Ozgood.  These were designed to be viral, entertaining videos that targeted college age male students.  Shortly after releasing them, they were picked up by Will Farrell’s company “Funny or Die” as well as “Ebaums World”.  Due to the success of the videos, there has been movement to develop the concept into a feature film.

 

 

Further articles on this subject we recommend:

AdWeek’s 10 Most Watched ads in April 2013

Fairwaytech.com – Corporate Videos, Boon or Epic Fail?

Rewatchable.com – Viral Corporate Video Done Right

Women In Business – How to Go Viral

Videomaker.com – How To Make A Viral Video

Desktop Video – Making Viral Videos

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WestJet has produced two April Fools / Viral Videos over the past couple of years.  What makes these videos effective is that they use their own location and products in order to sell the joke.  We actually get to see the inside of the airport and airplane and it helps to lead the viewer to believe that it should be taken seriously.  Also, the videos do not introduce the absurdity of their concept until later in the videos, so the reveal becomes much more entertaining.

As a company looking to produce a viral video at a reasonable cost, the first question you should ask yourself is “How can I use my product or business to help sell the viral video?”

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If you are looking to go viral then you really need to go all in. Too many times with corporate and commercial video the brand identity and message get in the way of the viral aspects of the piece.

Here is a great example of a viral piece that will work. As of today the piece is already at 1M views.

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Click Here to View The Video Titled: Genentech Jeopardy 1. This is a sample of one of the three training videos that Evolve Media produced for Genentech’s internal sales training.  The Evolve team concepted the ideas, wrote the script, produced the videos, and added all of the visual effects to make them work.

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A great viral video of planes flying over New York City.  The team that made it used aerial videography and also filmed from the ground.  It created quite a stir.

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