If you are regularly watching videos on YouTube, then chances are that by now you’ve come across at least ten clips with one million views or more. These films are viral videos and represent the Holy Grail of marketing, regardless of brand and line of business. Unfortunately, for most companies, simply uploading a clip on YouTube that they consider amazing doesn’t automatically imply that it will draw the public’s attention. Let’s find out the crucial elements that come together to create a viral video.
- Come up with an amazing title
In order to convince viewers to share your video with their family and friends, you don’t only need to come up with an amazing title, but also to make it relevant to the content they are about to see. In order to achieve this goal, you need to browse YouTube and create a list of phrases – leaked video, exclusive, behind the scenes – included in the most watched videos. On a side note, it would be a good idea to optimize the thumbnails and description as well.
- Pair entertainment with your message
It is important to note that the ability of generating strong emotions is directly proportional with the video’s chances of becoming viral. Regardless of how much useful information you are offering your viewers, the truth is that nothing is going to happen until you draw their attention. Besides tweaking the title and thumbnails, it is equally important to determine a positive emotional response in your users. The best approach in this case implies making people laugh and only afterwards delivering your message. No matter how you look at it, a message is always best received when it’s presented in a humorous and playful manner.
- Keep it short
Since people nowadays are quite busy and can’t afford to waste time, you should make sure your clip doesn’t exceed two minutes tops. While you do want to transmit a message to your viewers, do not forget that most people are looking for something light and funny they want to share with their colleagues during a busy workday. In spite of the fact that ideally your video should not last more than two minutes, it is necessary to mention that the length usually varies from case to case (think big brand viral videos).
- Get the video on “most viewed” pages
Viewers can’t share a video they don’t know exists or can’t find. This is why it is highly recommended that you upload the clip on as many popular websites as possible. To put it simply, besides YouTube consider sharing your video on Facebook, Twitter, MySpace, forums, blogs and friends’ pages.
- Understand what drives people to share a video
More often than not, people choose to share a clip because they find the information valuable, its content has the potential to spark a discussion and because the video reflects their identity and/or the way they want to be perceived by others. In the event that you’re unsure about the success of your video, then think about whether you have any doubts about sharing it. If you do, then you probably didn’t do a good job putting it together.
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