OUR CHALLENGE WAS TO TRY AND RELATE THE BENEFITS OF THE PANTROS IP PRODUCT TO THEIR PROSPECTIVE CLIENTS FROM AROUND THE WORLD.
Our team has a great deal of experience working with complicated concepts, and explaining complicated and diverse products. We break it down and produce engaging videos that explain your product or service to your target audience in a way that they understand.
This project in particular involved producing an international piece that relates to businesses and people of multiple countries and continents. This video was produced for a great client of ours out of Switzerland named Pantros IP. The project utilizes our extensive experience with 3D Modeling, Motion Graphics, and Visual Effects to help relate their message to multiple markets from around the world.
Pantros IP had developed a super computer named “George” that provides in depth and detailed patent research that can help save large companies millions and even potentially billions of dollars. Their patent technology incorporated all patent data and history from Japan, the European Union, and from the United States. The challenge was to try and relate the benefits of their product to their prospective clients from around the world.
When Pantros IP first approached us, they had already hand written (or scribbled) their own concept on some blank white paper. You can see the original script that they wrote below. We spent hours with them breaking down the complicated concept in order to understand the message that they wanted to communicate. Once we felt we had a good understanding of what they wanted to do, we went to work, breathing life into their concept.
Gabriel Smetzer started designing the style frames, which is the fist step of understanding what the ultimate vision is. Due to Gabriel’s great talent, we were able to quickly discern what worked for the client.Once we had the style frames locked down, then we started to animate. Evolve Media wanted to focus on animating the more complicated pieces first, in order to make sure that we had the concept right.
Finally we put it all together and had a full rough cut for the client to view. Since the client was international, they wanted a more international style voice over, so we auditioned top-level VO talent from around the world. Evolve Media ultimately hired an amazing talent named Philip Rose from the UK, who is best known for his work with the Discovery Channel.
To finish off the project, we added sound effects, edited in the voice over and delivered the finished video to Pantros IP.
Ultimately, this project is a great example of taking a complicated concept, for a complicated and diverse product, and breaking it down. Our team worked in concert with the client to refine the script, and develop great visuals that explain their product to their prospective customers. Helping them increase sales and grow their market share.
Please take a few minutes to watch the final video if you are looking for us to do something similar for you.