Evolve Blog

We are producing a new short film and need your help.  Whatever you can contribute will help $1 or $20 or even more.  Please go to our Kickstarter page and check out the project.  We will be releasing the first scene in a week and would love to have you on board.


WestJet has produced two April Fools / Viral Videos over the past couple of years.  What makes these videos effective is that they use their own location and products in order to sell the joke.  We actually get to see the inside of the airport and airplane and it helps to lead the viewer to believe that it should be taken seriously.  Also, the videos do not introduce the absurdity of their concept until later in the videos, so the reveal becomes much more entertaining.

As a company looking to produce a viral video at a reasonable cost, the first question you should ask yourself is “How can I use my product or business to help sell the viral video?”

If you are looking to go viral then you really need to go all in. Too many times with corporate and commercial video the brand identity and message get in the way of the viral aspects of the piece.

Here is a great example of a viral piece that will work. As of today the piece is already at 1M views.

Evolve Media just finished filming in Brooklyn, NY and San Francisco, CA for the newly released PayPal Here product. We also edited together their Global video by adding footage filmed in Canada, Australia, and Hong Kong.

The New York and San Francisco videos were filmed on the new RED Scarlet cameras.

We just got back from a whirlwind trip to NYC.  We can’t tell you what we were filming for yet, but here is a sneak peek photo from us on the streets of Brooklyn NY.  We were filming on the new RED Scarlet cameras.Image

This is our most recent TV spot. It was shot on a green screen out doors. It contains some pretty heavy visual effects. You can see the behind the scenes photos on our Flickr page as well.

Click Here to View The Video Titled: Genentech Jeopardy 1. This is a sample of one of the three training videos that Evolve Media produced for Genentech’s internal sales training.  The Evolve team concepted the ideas, wrote the script, produced the videos, and added all of the visual effects to make them work.

A great viral video of planes flying over New York City.  The team that made it used aerial videography and also filmed from the ground.  It created quite a stir.