If you’re an insomniac who “enjoys” spending most of his night time watching infomercials, then you’ve probably seen it all. From vacuums that make hair cutting at home less messy to toilet paper that can extend your reach and the notorious Poop-Freeze that simplifies cleaning your beloved pet’s droppings, chances are that you are not easily impressed with the latest infomercial products that are guaranteed to simplify your life. Granted there are many strange products out there presented in the most ridiculous and inappropriate ways. Still, not all infomercials are about bad products and failures. Following is a list of the most appreciated ones:
- Snuggie, the wearable blanket
Chances are you’ve lived through one of those freezing nights during the cold season when the only thing you want to do is sit under your warm and cozy blanket in front of the TV. What do you do when you need to reach the remote? Simple, you purchase a wearable blanket that allows you to reach for the remote without having to make any compromises. With 26 million sales and counting, Snuggie is by far the most popular infomercial product sold by As Seen On TV in the past 5 years.
- PedEgg foot grater
Although we don’t recommended you watch the infomercial if you have a weak stomach, the truth is that the PedEgg foot grater is another popular product that has managed to sell 45 million items in a little over one year. The highlight of the eggs and what we think convinced most people into acquiring it could be the “no mess” part, as the dead skin is securely stored into a special container you can clean later.
- The Fridge Locker
If you work in an office with a shared brake room, then chances are you were already visited by your friendly sticky finger coworker at least once. Well, while you can come up with various arguments that this is just an honest mistake, how about you make sure it doesn’t happen again. Introducing the Fridge Locker, the ultimate food security system that will keep all your “food testing experts” from work at bay!
- Pillow Pets
Perhaps what we enjoy most about infomercial is their ability to make everything seem so remarkable. The best example here are the popular Pillow Pets, which as their name suggests are pillow and pets combined in a single product concept. Before you discard the idea as completely childish, keep in mind the over 20 million Pillow Pets have already been sold worldwide, all thanks to a short and innovative infomercial.
- Total Gym
In the event that you are trying to stay in shape or want to shed some pound, but don’t really want to leave the comfort of your home, then here is the perfect solution for you. Meet Total Gym , the ultimate workout system that is guaranteed to help you achieve your goal without having to go through the hassle of visiting your local gym. Maybe we can blame it on Chuck Norris, but so far this infomercial has managed to bring over $1 billion into its developer’s pockets.
With the Rewarder.com video, Evolve Media worked closely with the company to write a story that showcased their product in the simplest and most direct way – showing people using it. We agreed that we needed a clean, elegant commercial without any voiceover, and relatable characters engaging with the product in fun and interesting ways. This might be easy to do with a car commercial, but with Rewarder we needed to introduce a brand new online and app-based product. Here’s an early storyboard from the first scene:
The safe route would be to explain it, but who wants to watch that? We had a great product to showcase and a good story. Then all we had to do was connect the dots with our award-winning effects team. Bam! The reward was worth the risk. Watch how it comes to life. Enjoy the real thing!
We are producing a new short film and need your help. Whatever you can contribute will help $1 or $20 or even more. Please go to our Kickstarter page and check out the project. We will be releasing the first scene in a week and would love to have you on board.
Evolve Media just finished filming in Brooklyn, NY and San Francisco, CA for the newly released PayPal Here product. We also edited together their Global video by adding footage filmed in Canada, Australia, and Hong Kong.
The New York and San Francisco videos were filmed on the new RED Scarlet cameras.
We just got back from a whirlwind trip to NYC. We can’t tell you what we were filming for yet, but here is a sneak peek photo from us on the streets of Brooklyn NY. We were filming on the new RED Scarlet cameras.
This is our most recent TV spot. It was shot on a green screen out doors. It contains some pretty heavy visual effects. You can see the behind the scenes photos on our Flickr page as well.