Evolve Media starts the process by understanding your vision. Our team of producers and creatives meet with your team for a brainstorm session. This is a session in which you tell us everything you can about your story. Through a series of questions, the Evolve team dives deep into your story to better understand your market and the best approach to take.
After the brainstorm session, the Evolve Media team regroups at our studios and everyone is licensed with the task of generating concepts based on what was learned in the brainstorm session. Each person develops a minimum of one concept, which includes art and high level story arc for the rest of the team to review.
Once the concepts have been developed, the Evolve team has an internal pitch session in which each member pitches their concept to the group. With the help of the lead producer, the team will narrow down the concepts to the top selects. Once the top selects are made they are then refined to be presented to you, the client.
We schedule our pitch meeting that can either be done online or in person. At this stage of the process, we present you with high level concepts that include story treatment and initial concept art.
This is the part of the process in which you are now able to give us more specific direction based on the work we have done. Many times the pitch is valuable in giving you the chance to choose things that you like about one idea and combine it with your own ideas. It acts as a great inspiration for developing new concepts.
Now, based on your direction and feedback, our team returns to the studio to refine and improve the concept. This is still in the elementary stages, but provides us with a direction as we move further into production. Character descriptions are all identified and locked. This exercise also requires us to select our art team for further project development.
We are now able to begin the scripting process. This may include developing the script from scratch, or refining a script that you have provided us. Evolve Media normally allots for two rounds of revisions during this phase, but more rounds can be provided based on the project scope and requirements. Once script revisions are complete, the script is locked. This is an important mile stone because any changes to the script after this phase can complicate production and increase production costs.
Many times, casting can be done in tandem with scripting, but sometimes is done afterwards. Evolve Media utilizes a unique online system for the initial phase of casting. We also hire some of the top casting directors in the country to provide us with talent. Based on the criteria established during the Concept Refinement phase, we will provide you with the top talent options. You can review the first round of auditions online and make your top selects. After you have done this, we will hold audition call backs. You can attend these call backs in person or you can review them online. Once call backs are completed, the final talent selection is made.
We begin looking at location options based on the requirements of the script and concept art. These locations can either be rented as field production locations, or re-recreated in studio depending on budgets and location availability. If the locations are digital or animated, we begin creating them at this time. Location images or style frames, whether live action or animated will be provided to you for review and input. If we are choosing a live action location, then an in-person scout/pre-visualization meeting will be done at the preferred locations.
Once the script is locked, final concept art and storyboards will begin. These usually require two rounds of revision. Storyboards are hand drawn in either black and white or color depending on the project. All concept art is finalized prior to going into production.
Production Scheduling & Budgeting
Once all phases of pre-production are finished, detailed budgets and schedules are put together for the remainder of the project. This includes locking locations and any additional production crew required.
Set Design & Art Direction
We now begin purchasing or creating props that we will use to decorate the location and create the world that we want. Depeding on the location, this can be done physically or digitally. For example, if we are filming at a house in the suburbs, we may want to decorate it a certain way to create a certain style. If, on the other hand, we are shooting in the studio in front of the green screen, then we would create that scene digitally.
Now that talent has been chosen, we begin detailing the look and feel of the characters. This includes hair, make-up, and wardrobe work. This can sometimes involve dress rehearsals and multiple wardrobe fittings. Evolve Media selects from a large local and national pool of independent wardrobe stylists and make0up artists in order to fit the specific needs of the project.
3D ANIMATED CHARACTERS
Out in house visual effects team will work with any additional freelance design staff that we feel is a good fit for the project. This team will begin by creating 3D style frames of the characters based on the locked concept art that was created in pre-production. This process usually requires one or two rounds of revisions.
This is when we begin filming the live action scripted piece. Evolve Media assembles a production team that fits the projects scope and creative requirements. Sometimes our client’s will participate in the choosing some of the team from our crew list. Our team films on the best production gear in the world, including the RED Epic camera and the ARRI Alexa. These cameras have been used to film movies such as The Hobbit, Skyfall, and The Life of Pi.
We also begin to animate the characters within their worlds that have been created. This phase of the production could also be considered post, but if there is no principal photography then it is considered the poroduction phase of the project. Animatics, which are short animation samples of the video are provided to you for review before we begin the full animation process. This way, you can provide feedback regarding the characters movement and action. Evolve Media normally provides many animatics for feedback so that once we begin animating the entire piece, we will have a clear direction and all be on the same page.
A Digital Imaging Technician will process all of the footage that was captured, organize it, and prepare it for the edit.
Once the final cut has been signed off on, we then move to the final stage of post-production. This is when we design the sound. The sound design process includes ADR, music selection, music composition, and final sound mix. Depending on the scope of the project, this can range from a very simple process, to a very complex and involved process.