Archive for March, 2014

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The #GlobalPOV Project Viral Video

The #GlobalPOV Project Viral Video

The #GlobalPOV Project Viral Video for UC Berkeley

This eye-opening project has been ongoing for over a year and has recently been featured in Forbes, The Huffington Post and Upworthy.  The piece was produced for The #GlobalPOV Project at the Blum Center for Developing Economics at the University of California, Berkley.  It’s turned into a viral video while making it’s rounds via Facebook – and for good reason.  The video has been shared throughout social networks and has received recognition for the content and artful storytelling.  The viral video uses unique storytelling tools to combine critical social theory, improvised art and digital media to explore innovative ways of thinking about poverty, inequality and undertaking poverty action. It’s a great way to learn about these issues while also enjoying an entertaining viral video.

There are a total of eight episodes with number eight in post and an intro in the works. I asked Daniel Lafrentz, the director, about his relationship with the project and he said, “Now that I know so much about the inequality, I cant shut my eyes to it. I really believe in it. Working with such eye opening content was interesting and figuring out how to artfully represent it was just as exciting. ”

It was a challenge to figure out different ways to represent the ideas besides just drawings. In “Is Privilege Poverty” a game called Bagatelle was built to demonstrate global poverty. Fortune cookies were made to tell why some programs don’t work in “Who is Dependent on Welfare.” In “Are Slums the Global Urban Future” a magic eight ball was used to answer questions before being turned into a wrecking ball for inequality.

Check out the other six episodes below and stay tuned for #8!

1. Can We Shop To End Poverty

2. Who Profits From Poverty

3. Are Slums The Global Urban Future

4. Is Privilege Poverty?

5. Will Hope End Inequality?

6.Who Is Dependent on Welfare? 

seafood watch animated video

 

Animated Video for Monterey Bay Aquarium Seafood Watch

Our oceans are in trouble because of unsustainable fishing practices. Close to 85% of the world’s fisheries are being over fished. For almost 15 years, Seafood Watch has helped to sustain wild, diverse and healthy ocean ecosystems.  Seafood Watch has made it easier for us to make better choices while shopping for fish. It’s as easy as downloading an app. Watch this animated video we produced in San Francisco to get a better idea of how you can help maintain an abundance of ocean critters.

Animated Video

Animated Video

Video Marketing Stats

Video marketing stats are continuing to see explosive growth in 2014. Part of Google’s algorithm for search rankings is assessed by the amount of time a visitor spends on your page, which is why a video is key to your marketing success.

If you were interested enough to click and watch our video for Seafood Watch, you retained roughly 50% of the information Seafood Watch wanted you to have.  If you had skimmed through the text, you would have retained 10%. We’ve taken the guess work out of explaining their concept and have given you the basic understanding through our animated video.
                         

10 Must Know Stats for Video Marketing

1. 89 million people in the US are going to watch 1.2 billion online videos today.

2. Online video users are expected to double to 1.5 billion in 2016.

3. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.

4. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.

5. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

6. Mobile and tablet shoppers are 3x as likely to view a video as computer users.

7. Mobile video ads that include social media buttons drive 36% higher engagement.

8. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.

9. 92% of mobile video viewers share videos with others. 

10. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.