WestJet has produced two April Fools / Viral Videos over the past couple of years. What makes these videos effective is that they use their own location and products in order to sell the joke. We actually get to see the inside of the airport and airplane and it helps to lead the viewer to believe that it should be taken seriously. Also, the videos do not introduce the absurdity of their concept until later in the videos, so the reveal becomes much more entertaining.
As a company looking to produce a viral video at a reasonable cost, the first question you should ask yourself is “How can I use my product or business to help sell the viral video?”
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